Results for Topics: "Marketing" (18 results found)
May 21, 2013
Why Marketing and UX Need Each Other
If you missed the May 16 Aquent-sponsored AMA webcast “Marketing, Meet UX,” you may want to sit down with your marketing and development teams and watch it. More
tagged: user experience, blog, webcast
April 22, 2013
Embracing Brand-Driven Content Strategy with Margot Bloomstein
“If you don’t know what to communicate, how do know you’ll succeed?” In the April 18th Aquent-sponsored AMA webcast “Embracing Brand-Driven Content Strategy” Margot Bloomstein immediately grabbed the attention of attendees with this thought-provoking question. More
tagged: webcast
March 20, 2013
Brands in a Social World: Insights from Percolate's Noah Brier
If you missed the March 19 Aquent-sponsored AMA webcast, “Brands in a Social World,” with Noah Brier (@heyitsnoah), CEO of Percolate, you definitely want to watch it now. More
February 19, 2013
Mobile Marketing's Chicken Or The Egg Scenario [SURVEY]
What comes first? Proving the ROI of your mobile marketing or hiring more mobile marketing staff? Unfortunately, it's hard to say. More
tagged: white paper, hiring, blog, mobile, webcast
February 14, 2013
"Getting Responsive" Takes on New Meaning for Marketers
You’ve probably heard this already, but responsive web design, or RWD, is big right now. Way big. When we asked several of our clients—big, small, techy, and artsy—what web skills they could really use, RWD was the winner hands down. More
January 18, 2013
Creating Products People Love
During the January AMA/ Aquent Webcast, Kevin Young, described the unique ability designers have to find unmet needs & subconscious desires of the consumer. More
tagged: webcast
November 16, 2012
Driving Loyalty With Targeting and Positioning
During the November webcast, Kevin Clancy, P.H.D. outlined a process that considers profit-related criteria such as retention potential, level of satisfaction with current brand, likelihood to try or usage of a competitor’s brand, and problem potential when assessing the value of current and prospective customers. More
tagged: webcast
October 18, 2012
Use of Flexible Workforce Key for Marketing & Creative Orgs
Our research shows that hiring managers need to strategically determine how best to proactively balance workloads and bring technical expertise to their teams. To accomplish those goals, the flexible workforce is being looked to more and more as a vital external resource. More
tagged: digital, creative, white paper, survey, contracting, blog, mobile, managing, staffing
September 06, 2012
Don’t Forget Your Creative Brief!
A creative brief is key when you hire freelance writers for your projects. Knowing the following information helps these writers deliver the specific content you need to bring your campaign to life. More
tagged: copywriting, blog, managing, content
September 04, 2012
The Cost Of A Bad Marketing Hire
Even with 25 years as a marketing and creative talent agency, we at Aquent are still floored by shocking stats like: “Forty-one percent of companies estimate that a bad hire costs more than $25,000. One in four say it costs over $50,000.” And these estimates are conservative. More
August 29, 2012
Why Web Data Miners Make Huge Marketing Impacts
As the champions of marketing campaigns and media buyers, web analysts shed light on what works and what doesn’t, freeing up online marketers, designers, writers, and developers to do what they do best. Another excellent benefit of web analysts is that their methodology is consistent across all industries. This means ... More
tagged: interactive, analytics, hiring, blog
August 28, 2012
Quality Writing Rules the Web
Today’s savvy marketers are increasingly adopting content-focused marketing strategies. Using original content from a pool of contract writers is key because this approach achieves three critical goals. More
tagged: copywriting, blog, SEO, content
August 10, 2012
Why Aren’t You Leveraging All Your Digital Data?
If your organization is not proactively recruiting the people with the right skills to put your data to work, it’s probably time to start. Your ability to define new strategies, discover new opportunities, and be more creative depends on it. More
tagged: talent, interactive, creative, analytics, hiring, blog, online marketing, technology, staffing
July 18, 2012
The Top 3 Aquent/AMA Webcasts So Far This Year
Much like your favorite TV show, Aquent is on an AMA Webcast ‘hiatus’ for the summer. Since things might be a bit slower for you right now, we thought we’d share our three most popular webcasts from the first half of the calendar year – just in case you want to take some of your downtime for professional development. More
tagged: webcast
July 13, 2012
Aquent’s Commitment to Affordable Health Benefits
We were interested, along with many Americans, to hear the June 28 Supreme Court decision on the Affordable Care Act (ACA). As one of the first employment agencies to offer our talent benefits, Aquent has always provided great health benefits to our talented marketing, creative and digital contractors who might not ... More
tagged: contracting, hiring, freelance, blog, staffing, healthcare
May 22, 2012
Develop a Winning Combination for Social Media Integration
So what are the key strategies for attracting and developing the right team? And once you have the team in place, what are the best practices they'll need to follow for effective social media integration? Join us on Thursday May 24, 2012 at 1:00 PM EST for a 60-minute MarketingSherpa webcast sponsored by Aquent, to ... More
tagged: webcast
February 14, 2012
Driving Change with Creativity
How can you use creativity to push the boundaries, and drive change within your business? Do you view design as just another part of the marketing function? Well, you would be wrong in that assessment. In today’s business landscape, design can be the catalyst that drives businesses to innovate, find solutions to ... More
January 09, 2012
Where brain science and marketing meet
Why did consumers go wild for the latest iPad? What compels teens to beg their parents for $200 jeans? Why do people pay five dollars a pop for a Starbucks latte? Neuromarketing could have something to do with it. This relatively new field of marketing studies the brain’s response to marketing stimuli. More
tagged: brand, online marketing